Fresh episode — pull up a chairProduct first, not tech firstStop thinking. Start doing.No guru BS hereMade by product peopleBuilt for product peopleProtect your email listBundle it, sell it, repeatBlunt and straightforwardFix cart abandonmentMake it better each weekReal stores. Real products. Real answers.If they're teaching it, it's deadFresh episode — pull up a chairProduct first, not tech firstStop thinking. Start doing.No guru BS hereMade by product peopleBuilt for product peopleProtect your email listBundle it, sell it, repeatBlunt and straightforwardFix cart abandonmentMake it better each weekReal stores. Real products. Real answers.If they're teaching it, it's dead

Episode 1 · June 20, 2026 · 28 min

How to spot the wrong customer before you build them a store

Sara walks through how to tell if someone is actually committed to running a business — and what it costs when you don't.

Show notes

Sara had a friend named Angie. Angie took a TikTok course, made a dry hands knockoff, put a yoga person on the label because the course said to put yourself in your brand, and never made a sale.

This episode is about how to spot the wrong customer before you build them a store — and what it actually costs you when you don't.

Mentioned in this episode

  • Pole studio retail arbitrage (Amazon FBA experiment)
  • PageFly vs theme-native return portals

This week

Write down the three questions you'd ask a potential customer before taking them on. If you can't answer them honestly, you're not ready to build for them yet.

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